A Brand Consultancy · No. 001Monday · BKK
Glocal StrategyAsian Soul.

We translate global ambition into Asian fluency — and Asian craft into global resonance.

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Summer in Asia · 11 Capitals

สวัสดี

ThaiBangkok, Thailand

— Ch. 02 · Market Insights

Insights fromSummer1988and beyond.

Market Insights

New insights — coming soon.

— Ch. 03 · About Us

A consultancy ofstrategists, decodingAsia's dynamic markets.

Summer1988 is an independent marketing consultancy headquartered in Bangkok. Founded in 2026 — named for the summer of its founder's birth year, 1988.

Our partners have driven market-defining strategies across APAC's most complex landscapes—spanning luxury, tech, beauty, and hospitality. Operating as a deeply integrated regional network, we provide an agility that traditional holding companies cannot.

We believe successful marketing in Asia goes beyond simple translation; it requires deep cultural resonance. Our job is to uncover hyper-local insights and connect your brand to the right audiences—with strategic precision and cultural empathy.

— Numbers
11
Countries covered
60+
Brands shaped
I.
Insight before identity
No mark before the meaning.
II.
Local fluency, global ear
Heritage as a posture, not a costume.
III.
Editorial discipline
Restraint as a competitive advantage.
IV.
Long arcs
We measure by decade, not quarter.