We translate global ambition into Asian fluency — and Asian craft into global resonance.
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A consultancy ofstrategists, decodingAsia's dynamic markets.
Summer1988 is an independent marketing consultancy headquartered in Bangkok. Founded in 2026 — named for the summer of its founder's birth year, 1988.
Our partners have driven market-defining strategies across APAC's most complex landscapes—spanning luxury, tech, beauty, and hospitality. Operating as a deeply integrated regional network, we provide an agility that traditional holding companies cannot.
We believe successful marketing in Asia goes beyond simple translation; it requires deep cultural resonance. Our job is to uncover hyper-local insights and connect your brand to the right audiences—with strategic precision and cultural empathy.